Face-Off: Avengers, Dark Knight and Princess Merida

Box Office Fantasy

My husband is in a Box Office Fantasy League.  Yes, you read that right.  And it is exactly what it sounds like: a fantasy league where participants “draft” upcoming summer films and predict how they will do at the box office.  Points are based on various factors such as profitablity, whether the film makes the top 3 for that weekend, or if the film loses money.

I realize that I’m exposing another dimension of tomgeekery on my husband’s part, but what can I say? That’s his gig.  And we have friends in LA who we sorely miss.  I’m thankful for art + tech + entertainment (=box office fantasy league) that helps us keep in touch.

Predicting Weekend Actuals

You would think that my husband would be at a disadvantage since we are in Chicago and everyone else in the league is in LA and works in the industry.  Add to that a demanding day job, the compulsion to write daily, and a family and you might think that our ability to keep up would be limited.

While my husband has not yet reached the point of technological singularity, he does hold his own down-home opinions about the upcoming slate of films.  Take for example his take below on which comic book tent-pole film is going to do better at the box office – The Avengers or Dark Knight Rises:

Princesses Rule

“I know The Dark Knight made $500 million last year and will again. But in the end, I think Avengers will top Dark Knight Rises.  My metric?  Two boys ages 5 and 7.  I use proprietary software that utilizes an algorithm predicting spikes in disposable income given to fathers by mothers who just want their bored brats out of the house.

The data suggests this demo will see Avengers again and again, but not so for Dark Knight.  Thor, Ironman and Captain America fighting off “David Bowie” is just more family friendly than football players being detonated on a field. The software also measures the rising parental guilt from wanting to take their children to a flick (or two) rather than, you know, toss a baseball, go to the playground or library…(again did I mention this is proprietary?)

Of course, I’m in it to win it.  Why do you think I paid out for Brave?  My metric?  Again, a two boys ages 5 and 7…who definitely need to see that girls can kick ass too.”

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